Staff Team

Elly Heaton-Virgo

Chief Executive Officer

Elly has a wide range of management experience across the public, private and third sector. She joined the Young Ealing Foundation in March 2018 because she wanted to lead a place-based organisation that has equality for children and young people at its heart.

With expertise in youth work, communications, fundraising and strategic development, Elly’s passion is for affecting positive change for children and young people, by supporting grassroots service providers to be strong and sustainable. She hopes that by ensuring strong governance in grassroots organisations, building partnerships across and within the sector, and increasing funding, children in young people in Ealing will all have the opportunity to have healthy, happy and save lives.

Layla Hall

Head of Development

Layla joined the Young Ealing Foundation in February 2019 bringing with her a wide range of experience in youth sport development, education and mentoring. She enjoys sharing her expertise by supporting organisations to be the best they can possibly be.

Her role within the Young Ealing Foundation allows her to impart her wisdom and apply her mentoring skills to witness the benefits high quality opportunities can have for young people.

Her background in community engagement and partnership working will enable her to build strong relationships with our member organisations and networks, to develop a cohesive and supportive community for Ealing’s youth sector and young people.

Tanya Taylor

Marketing and Communications Manager

Tanya has extensive experience in grass-roots campaigning at a local level in Ealing and joined The Young Ealing Foundation in July 2019 after wanting to further her work in the local community.

With a background in digital media and campaigning, she enjoys harnessing the power of social media to incite positive change. This is something she hopes to develop even further in her role as Marketing and Communications Manager at the Young Ealing Foundation.

Rachel Phelan

Fundraising Development Manager

Rachel joined the Young Ealing Foundation in October 2019 and has brought to the team a wealth of experience in fundraising.

Having recently become a mother, Rachel is passionate that all children are given the opportunity to thrive regardless of their circumstance and environment. Through her expertise in fundraising, Rachel will be supporting and upskilling members to ensure the sector in Ealing remains strong and sustainable.

Ikram Hirse

Grants and Office Administrator

Ikram joined the Young Ealing Foundation (YEF)  in June 2020 and is passionate about grassroots organisations. With 7 years’ work experience across the voluntary, public & private sector, she has brought her experience and expertise from the grant givers ecosystem alongside operational and administration management.

Her role in YEF allows her to impact her various function within the organisation from office operations, finance & HR support and events.

After graduating from Finance and Banking, Ikram pursed her Masters in Grant making, Philanthropy and Social Investment to further to understand about making positive changes within and throughout the sector.  With her background of managing the day to day operations, she enjoys promoting continuous improvement within the workplace and ensuring the smooth running of the office.

Hana Ali

Membership Administrator

Trustee Board

Peter Shears


Peter is on the Senior Leadership Team at Brentford FC Community Sports Trust overseeing all Youth Intervention Projects. These include a range of Youth Services, Young Carers, Youth Mentoring and Disability Projects. Peter brings extensive local knowledge to the Board, having lived and / or worked in the Ealing Borough within the community youth sector for the past 28 years. He also sits on the Ealing Council Partnership Management Board for the Youth Justice Service and until recently, was Chair of the Ealing C-Span (Community Sport and Physical Activity Network).

Janpal Basran


Janpal is Manager of Southall Community Alliance (SCA) and has over 20 years’ experience of working in the community and voluntary sector in Southall and Hounslow. At SCA he has led on community development, capacity building and many engagement initiatives and is keen on positive quality of life change in Southall.

Elinor Parry-Jones


Elinor has been a trustee of the Young Ealing Foundation since June 2018. Her career has developed within recruitment, and specialising in the last 10 years in charity recruitment, working with wide range of UK charities. Having been the vice chair of the PTA at Little Ealing Primary School (where she was also a pupil), and chair of the PTA at Elthorne Park High School, whilst her children were pupils, Elinor got to understand the challenges faced by children and youth people within Ealing. Combining her HR, Recruitment and knowledge of Ealing having lived in Ealing for over 40 years, Elinor adds value to the trustee board.

Simon Edrich


Simon is a finance professional and entrepreneur with more than 30 years’ experience. After initially graduating in Engineering he qualified as a Chartered Accountant and followed a career in audit, accountancy and banking. He has worked on numerous high-profile transactions including Eurobond issuances and London and New York Stock Exchange listings and has held directorial positions at CitiGroup and other blue-chip banks.  Simon has also been involved in various entrepreneurial ventures. Most recently, he left banking full time in 2010 to set up AccountsCo, a UK Chartered Accountancy and Chartered Tax Advisory practice.

Ashwin Desai


Ashwin works in the Digital Partnerships team at Formula 1, managing the sport’s commercial relationships with social media platforms, gaming companies and telcos. He previously worked in Corporate Business Development at NBCUniversal, where he worked closely with business leaders to develop growth strategies, advise on acquisition and partnership opportunities, and launch new platforms and products across NBCU’s international business.

Kelly Oyebola


Kelly Oyebola is the leader and founder of a local organisation, Potential Mentoring, which supports 5 to 19 year olds at risk of social exclusion, offending, re-offending, gang membership and being expelled or excluded from school / college.

Kelly is a qualified Social Worker, has worked in Youth Offending Teams, is an ex Probation Officer and now sits on the Partnership Management Board for the Youth Justice Service in Ealing. He has retained a practitioner’s understanding of the issues affecting young people, as well as successfully led a sustainable not for profit organisation.

Paul Bradford


Paul joined the Board of YEF in July 2019 after a career in financial services and consultancy. He spent the last 18 years working for Standard Chartered Bank, in senior roles at Group level across IT, governance and the management of global change programmes. He was located for most of that time in the UK but spent four years working from the Singapore office.

Paul lives in Ealing and is motivated by the clear need to create development opportunities for disadvantaged youth in the borough. He hopes to apply his knowledge and experience of risk management and governance gained in the corporate sector in the support of YEF and to assist with broadening the fundraising base.

Daniel Bentham


Daniel Bentham is a senior executive with EDF Energy and has extensive experience operating at a strategic level in a complex and highly regulated organisation. Daniel has 14+ years’ experience across the private and public sector developing new business strategies, defining organisational structures and delivering commercial success against challenging targets. Using his skills and expertise to contribute to the wider community, specifically the young generation, Daniel was appointed a Trustee with Young Ealing Foundation in July 2018 and has oversight of Health and Safety and GDPR.

Ian Jenkins

Advisor to the Board

Ian is Head of Integrated Youth Services at London Borough of Ealing.

In 2012, after 32 years, Ian left the Metropolitan Police to take up his current position working in the Youth Justice arena working to prevent young people from entering the criminal justice system. He is also actively involved in gang and knife crime prevention work within Ealing as well as with the Youth Justice Board and the Mayor’s Office for Policing and Crime. In 2016 the Integrated Youth Service was formed combining the Youth Justice, Connexons, Play and Youth Services into one portfolio for greater engagement and oversight of young people. He also lectures to University law students on Youth Justice.

He provides support and advice to the Board of Trustees in the governance of the Young Ealing Foundation.